Marcel Bootsman

About me

Hi! My name is Marcel Bootsman. This is my personal site on which I share some of my thoughts and experiences about my work, private life and everything in between. There will also be technical content about Open Source, Web development, WordPress and Hugo (which this is generated with since October, 2022).

Professional biography

My current role, since April 2019, is Marketing Manager Dutch Market for Kinsta.

The journey of my professional life started in 2000, when I worked for IBM and was involved in developing a web version of a legacy terminal-based equipment ordering system. After about 9 years, and a diverse number of roles within IBM, the challenge of running my own company became so strong that i could not ignore it anymore.

In 2009 I started I started building webistes with WordPress and became familiar with developing themes and custom plugins. Within a year of running my own company, I joined the WordPress community by volunteering. Organizing WordCamps (WordPress centric events) and helping out with translations in Dutch were, and are still, some tasks I really like to do.

Again after about 10 years (do you see the trend here?) I got to think about the status of my company during a walk from my hometown to Berlin for WordCamp Europe 2019. Soon after that event, I made the decision to stop my work at, and work for Kinsta.

Latest blogs

A winter walk around my town

Read about my 30.5km winter walk around my town, Berkel en Rodenrijs. I made a lot of pictures, so come and take a look.

The Bitcoin Whitepaper

Bitcoin (₿) is a cryptocurrency invented in 2008 by an unknown person or group of people using the name Satoshi Nakamoto.

Stepping down as lead organizer for WordCamp The Netherlands

I’m stepping down as lead organizer for WordCamp The Netherlands. Not an easy decision, but one I had to make. For myself.

A new challenge

I have decided to start a new adventure. Starting April 1st, I’ll be working full-time for Kinsta - Managed WordPress Hosting, as Marketing Manager Dutch Market.

Remove WordPress REST API links

When using the WordPress REST API, it might be needed to hide some WP REST API links from the page source to the outside world. Here’s how to do that.
Take a look at the archive with more posts


Here are some of my online profiles. Please feel free to reach out to me for a talk about WordPress, hosting, or any other topic.